Sustainable Cloud Product Strategies for Green Fintech and secure Digital Finance

Abstract

The rapid expansion of cloud computing within financial technologies (Fintech) has amplified concerns regarding sustainability, energy efficiency, and data security. As the Fintech industry increasingly relies on large-scale cloud infrastructures to deliver digital financial services, the environmental impact of data centers and energy consumption has become a pressing issue. This study explores sustainable cloud product strategies designed to support Green Fintech initiatives, integrating renewable energy use, carbon-aware workload scheduling, and eco-efficient data management architectures. The research further examines the convergence of sustainability and cybersecurity, emphasizing the need for secure digital finance solutions that do not compromise ecological goals. Through a systematic evaluation of cloud resource optimization, encryption efficiency, and regulatory compliance with green standards, the paper highlights practical frameworks for balancing financial innovation, data protection, and environmental responsibility. Empirical results suggest that green-oriented Fintech platforms adopting sustainable cloud strategies can reduce carbon footprints by up to 40% while maintaining secure, scalable, and compliant digital ecosystems. This synthesis provides a foundational model for future green digital transformation within the Fintech sector, enabling policymakers, technologists, and financial institutions to co-create a secure and sustainable digital economy.